AMITY IS THE SINGLE PLATFORM FOR MANAGING THE ENTIRE SAAS CUSTOMER LIFECYCLE

SaaS customers demand a new type of relationship. SaaS companies need a new model for managing them through the SaaS customer lifecycle. Amity enables organizations and customer success teams to achieve the three milestones that are most critical to their success:

 

GET CUSTOMERS

Drive conversion. Simplify onboarding. Rapidly demonstrate value. Accelerate adoption.

KEEP CUSTOMERS

Measure account health metrics. Identify drivers of churn. Increase customer retention.

GROW CUSTOMERS

Proactively develop commitment for renewals, upsells and referrals. Increase customer lifetime value at little additional expense.

COMPANIES SUCCEEDING WITH AMITY

 

THE 8 MILESTONES OF THE SAAS CUSTOMER LIFECYCLE

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Acquisition

Based on some previous interest in your service, likely through your inbound marketing efforts, you acquire a prospect. For a SaaS company this usually equates to an individual who has shown enough interest in your service to sign up. That interest needs to be reciprocated by you.

Retention

You’re on the right track. You’ve converted the right customers, but now you need to build trust and motivate customers to invest in an ongoing relationship with your service. How can you most effectively accomplish this feat? It starts with a world-class customer success program.

Activation

When a prospect starts using your service do they have the necessary guidance to move past the login? Encouraging next-step behaviors should not only be design intent but should occur with customer success managers equipped with the right information at the right time.

Referral

Satisfied customers want to tell other people how much they like you – your business, your service, your support. You can create the social, functional and emotional factors that drive them to promote your brand through cultivating intimate customer relationships.
 

Conversion

The goal is to convince prospects that your service meets their business needs. And the goal of conversion is to create paying customers. In order for your visitors to offer up that currency willingly, you need to offer them something in return. That “payment” comes in the form of personalized engagement.

Revenue

What is important about monthly recurring revenue is not the single number but the momentum around the components of your company’s MRR – from renewals, new sales, upgrades and losses. And there is a direct correlation between personalized engagement and this momentum.

Adoption

Lack of adoption directly impacts revenue. You need to get the most effective individuals within an organization to adopt your service. And they will only do that based on real or perceived value. Luckily you can play an integral role in helping them realize that value because you can understand each customer through the lens of how they operate.

Growth

Just because someone has already written you a check doesn’t mean you can forget about them. Customer success and growth managers continue to engage with, delight, and grow their current customer base into happy promoters of the companies and services they love.